Frank Chimero

Brand & Product Designer
Brooklyn, New York
Portrait of Frank Chimero

Let’s Talk About Timeless Design

I have a pet peeve when it comes to describing design (or any kind of creative work). The word “timeless” makes my skin crawl, like that scene in Indiana Jones where he has the snakes and creepy crawlies all over him and he’s all like “Oh God! Snakes!” but you totally saw it coming because he said he hated snakes maybe ten minutes before that.

Allow me to complain in bulleted points:

Thank you for reading my measured critique, and have a timeless day.