New Computer

Buying a PC, 2002

Open box, turn on computer, run updates, download third-party software to replace pre-installed software, then devise ways to disable or hide proprietary software you can’t uninstall.

Buying an iPhone or Mac, 2014

Open box, turn on computer, run updates, download third-party software to replace pre-installed software, then devise ways to disable or hide proprietary software you can’t uninstall.

Frank Chimero illustrated portrait

Frank Chimero is a designer and writer based in New York City. For the past 15 years, he’s worked at his tiny design studio, Frank, with a few years away to co-found Abstract.

My design studio

View the portfolio

My book

Buy a copy or read online
The Shape of Design Cover.

Frank’s newsletter

Sent every few weeks