Futureproof Logo Animation

Futureproof

Publication, Branding
2017

Futureproof was an exhibition curated by Ingrid Burrington for Haverford College. It featured the work of Morehshin Allahyari, Salome Asega, Gui Bonsiepe and the Cybersyn Project, Ilona Gaynor, and Ayodamola Tanimowo Okunseinde. I designed the exhibition identity and catalog.

The logo reinforces the wordplay of the exhibition’s name: “Futureproof” as in the processes we use to prevent obsolecense, and “future proof” in that these processes capture our anxieties, aspirations, and assumptions and can sometimes become self-fulfilling prophecies of them. Forceful digital collapse is also expressed through florescent red ink and by processinging the images into dissolved, pixelated representations.

Cover of Futureproof’s Exhibition Catalog
Back cover of Futureproof’s Exhibition Catalog
Spread from Futureproof’s Exhibition Catalog
Spread from Futureproof’s Exhibition Catalog
Spread from Futureproof’s Exhibition Catalog