The Wall

It feels as if everyone is working in public these days. Public working leads to public criticism, and developing and articulating the etiquette around providing feedback is now a necessity to develop thicker skins and more eloquent tongues.

I think I learned the most about critiquing in my drawing courses during my first year at university. Everyone drew for hours and hours, and then had to go through the experience of tacking their work up on the wall for the scrutiny of the professor and their peers. It was a studio drawing course, all of us positioned in a circle around an arranged still life, drawing mostly boxes and rocks, mannequins and paper bags. We drew around one another and then criticized with one another. The experience was communal, literally seeing representations of the same thing from different angles at various levels of craftsmanship. Everyone knew that we were all working on something, but uncertain of how the results would appear until they were laid bare on the wall for everyone to sing their praises or throw their darts.

At first, people tended to be either overly shy and passive or too aggressive and narcissistic. There were fights and shouting, a couple people stormed out of the room during breaks. It looked like a reality show, and I could imagine a few of the other student saying things like, “I’m not here to make friends.” There were bouts of silence when no one knew what to say when we came to a particularly poor piece, and one student even fainted while we were discussing one of his larger drawings in great detail. Eventually, over the course of the year, the feedback tempered, because we realized we would have to see one another the same time next week. Our skills critiquing improved over the course of the year: we were still providing the same criticism, but in a much more pleasing and specific way. In short: helpful.

The wall is an equalizer. It doesn’t matter how long you spent or how hard you tried. What’s on the wall is all there is. When we publish, we open a line of engagement where criticism is an option, so we must learn to not only receive the feedback of others, but learn to give it in a civil, articulate, and helpful way. Doubly so when we provide that feedback in public. We’re quick to forget it, but the world is a classroom: everyone’s here trying to get better. The criticism isn’t for the critic, it’s an offering made out of goodwill for the one who made the work and the work’s audience. If that goodwill isn’t present, it undermines the gift of insight, even if the specifics of the criticism are correct. Spending years in the classroom has taught me that criticism isn’t a spectator sport. I look at most of the despicable behavior of those first few drawing classes, and realize that secretly we thought we were putting on a performance when we shared our criticisms. (Or, at least I did.) I don’t think I said anything particularly helpful until I let go of that belief. I had made a primary error: believing that the critique was for the work and about its creator, rather than about the work and for its creator.

I guess what I’m saying is that critiquing is a new liberal art. More of us are put in legitimate place for feedback, whether that’s the clients that commission work like design, or the reviews posted by users about books and restaurants on the internet, or the blinking cursor in the text field that encourages us to express ourselves. We need drawing classes everywhere, and who cares if the students learn to draw—we need the wall. We need to have everyone feel the vulnerability that public criticism creates, and to get better at talking about the things that other people make. We need to learn how to create in public and critique socially. Both thicker skin and more eloquent, considerate, and helpful tongues are necessary when finding the tact to evaluate the work in a useful way.

The wall taught me we don’t need to be nice, but we do need to be kind, damn it.

Frank Chimero Designing & writing

Hi, I’m Frank Chimero, a designer from New York. Currently, I’m on sabbatical walking NYC, investigating new creative tooling, and researching Brian Eno’s collaborations with machines.

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Portrait of Frank Chimero

The Shape of Design A short book for new designers about the design mindset

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Writing Selected essays
and lectures

An anvil tied to a balloon
Everything Easy is Hard Again Is it twenty years of experience in tech or five years, repeated four times? 2018
A grid of wood cubes
The Web’s Grain Design by thinking inside the box model 2015
Time lapse image of a galloping horse
What Screens Want Design as choreography instead of composition 2013
A rose growing out of a pile of dirt
Only Openings Some problems must be tended instead of solved. 2014
Two torn pieces of paper matched together
Designing in the Borderlands Designer as translator, integrator, and merchant of ideas 2014

Blog 2009–?

About CV and bio

Hi, I’m Frank Chimero, a designer and writer from New York.

Previously, I was Creative Director and Head of Brand at the payments platform Modern Treasury. Before that, I co-founded and led design at Abstract, a design workflow and knowledge base startup that was later aquired by Adobe.

I also spent fifteen years running a solo design studio and consultancy, designing across product and brand for technology and media companies. Clients include Facebook, Microsoft, Nike, The New York Times, The Atlantic, and many early stage startups. I helped design a few things during that time you’ve probably used, from NPR’s online audio player to Wikipedia’s article pages.

In 2012, I wrote, designed, illustrated, and published The Shape of Design, a little book for new designers about the design mindset and making things for other people. Since the book’s launch, it has become a staple text in design education and found an enthusiastic audience beyond the design community.

I have a big love for museums, beat-up pocket-edition paperbacks, ambient music, antique JRPGs, and Phil Collins. (Nobody’s perfect.)

Experience

  • Sabbatical
  • Creative Director and Head of Brand Modern Treasury
  • Creative Director Fictive Kin
  • Self-employed Studio Frank
  • Co-Founder and Head of Design Abstract (acq. Adobe)
  • Self-employed Studio Frank

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Awards

  • ADC Young Guns 8 Art Directors Club
  • New Visual Artist Print Magazine

Speaking

  • AIGA National Conference
    US
  • AIGA Regional Events
    US
  • An Interesting Day
    NO
  • Awwwards Conference
    DE
  • Build Conference
    UK
  • Creative Works
    US
  • Cusp Conference
    US
  • dConstruct
    UK
  • Design Speaks
    US
  • Design Thinkers
    CA
  • Do Lectures
    UK
  • Etsy
    US
  • Harvard University
    US
  • How Design Live
    US
  • Interlink Conference
    CA
  • Kerning Conference
    IT
  • Mailchimp
    US
  • Mirror Conference
    PT
  • New Adventures
    UK
  • Portable Series
    AU
  • School of Visual Arts
    US
  • Shopify
    CA
  • South by Southwest
    US
  • Substans
    NO
  • Webstock
    NZ
  • XOXO Festival
    US